BROAD ENGAGEMENT ACROSS A PORTFOLIO OF GROWTH AND MATURE PRODUCTS

Since 2011, we have partnered with The Grünenthal Group on an array of prescription and hospital-only products, technology platforms, non-promotional medical education initiatives, and corporate level projects. This work has spanned 10+ unique ‘brands’ and a range of services across Strategy + Creative. Our work has been leveraged to help launch product and corporate brands, revitalize existing brands, and to develop brand & media plans. We have enabled marketing, sales, and medical affairs personnel with multichannel materials, and provided support at the HQ level and across a variety of local affiliates in the US and Europe.

Location

Aachen, Germany

Therapeutic Area

Pain / CNS

Website

www.grunenthal.com

Lean Multibrand Engagement For A Mature Organization

In supporting Grünenthal, we have grown our understanding of the organization and its portfolio over nealry 10 years of collaboration. This corporate memory across 40+ projects has been tremendously valuable and allowed TNG to add ongoing value without the need for continued reimmersion. We have built a strong relationship across 10+ brands, technologies and educational initiatives, allowing us to have a multidisciplinary view of the portfolio and to be a valuable contributor and partner.

We are unable to disclose many of our deliverables for Grünenthal. Among the various deliverables we have provided for Grünenthal, we have built the Recivit and Zalviso websites shown here.